The Story BehindReDefine Performance

FOUNDER & HEAD TRAINER

Meet Javier Rogers

Javier Rogers is the Founder and Head Trainer of ReDefine Performance. He grew up deeply involved in athletics, got injured playing in high school, and ultimately shifted his focus from chasing his own performance to becoming the coach he wished he'd had growing up. During his college years he spent several seasons as a basketball trainer. He worked with athletes of every age, height, size, and gender, and noticed a recurring pattern — a disconnect between the moves athletes were trying to perform and their actual movement ability. That insight refined his approach: train better movers first, and the sport-specific performance follows. After learning under coaches like Drach Performance, earning his Kinesiology degree from Oral Roberts University, and a year of teaching, Javier went all in on sport performance training. He founded ReDefine Performance to create an environment where every athlete — youth, high school, college, or pro — receives the highest level of training, individualized support, and a family-like culture. His philosophy rests on 4 Pillars: Sport Strength, General Strength, Sumo Strength, and Farmer Strength — each progressed from general to specific across the in-season, off-season, and everything between. The mission isn't just better workouts. It's developing Whole People for the Whole World.